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Nature park Biokovo
Website with online ticket sales
With the modern (re)design of the website, we brought to the visitors the natural beauty of the Biokovo Nature Park.
We have made the technically extremely complex process of buying tickets and reserving a vehicle for visiting the Skywalk more understandable and practical.
What’s included
Unique visual impression of the website
We have created a website that faithfully depicts the natural beauty of the national park. With a striking introductory video, the site attracts visitors and effectively converts them into customers.
Direct online purchase of tickets
We have developed an eTicketing system that is integrated in real time with the ticket sales system of RAO d.o.o. In this way, we eliminated long waiting in lines in front of the cash register.
Custom CMS for easy content editing
We have included a customized CMS system based on the "custom fields" principle, which enables easy editing of website content, without requiring specific technical knowledge.
Effective management of legal documents and tenders
We have integrated specialized modules for managing legal documents, tenders and an intuitive contact address book, enabling easier access to legal information for visitors and facilitating management for the administrator.
The challenge - reducing crowd at the entrance to the Park
Biokovo Nature Park was facing big challenges due to buying tickets on the spot. Crowds on the main road that led to the Park created traffic problems, dissatisfaction of visitors and local residents.
The main goal was to reduce crowds and regulate the number of visitors in the Park while facilitating the planning of visitors' arrival by reserving a vehicle. In order to achieve this goal, it was necessary to integrate the new system with the existing system of RAO d.o.o., which was used for on-site ticket sales.
Online ticket sales integrated with the RAO.park system
The main element of our solution was the implementation of a ticketing system that can be connected to the system of the RAO company.
However, considering the complexity of the webshop's user interface - in which the vehicle reservation and the purchase of tickets for people in the vehicle must be made in the purchase process - the main challenge was to define an interface that would be easy to understand and practical for users. After careful analysis and taking into account user feedback, we managed to come up with a satisfactory solution.
The redesign and introduction of the shop improved the user experience
The implementation of the new ticketing system had a significant positive impact. All sales have been moved online, there are no more crowds on the road, and the satisfaction of visitors is greater because they don't have to wait in line for hours, but come at the exact time. The client was extremely satisfied with the general cooperation and quick response to problems.
This case study shows how digital transformation can solve a specific problem and significantly improve the customer experience, thereby increasing customer satisfaction and improving business.
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